Leader Spotlight – Nikki Prudden
Nikki Prudden – Marketing & Communications Coordinator, Niagara Workforce Planning Board
Nikki is responsible for shaping and maintaining NWPB‘s branding, and the creation of front-end presentation materials for all of NWPB’s research outcomes.
Before joining NWPB’s team, she worked for seven years in the Communications office at Brock University’s Marilyn I. Walker School of Fine and Performing Arts, annually promoting over fifty exhibitions, theatrical events, concerts, and festivals to the Niagara region and beyond.
She is a proud alumna of Brock University, Niagara College, and Sheridan College. She also has over ten years of experience in graphic design, allowing her to apply a keen eye for visual impact to all marketing outcomes.
How do you define community leadership?
I would define community leadership as humbly, yet enthusiastically, taking on the responsibility of guiding your community toward its best potential. Community leaders are stewards – people who love their community and want to help it grow, for the benefit of as many people as possible.
Why are you personally motivated to explore community leadership?
My personal motivation for exploring community leadership is based in my heart. I feel great compassion for others, and I want to help nurture a world that is kinder, more abundant, and filled with opportunity for future generations.
What, in your view, is the most significant issue/opportunity facing our community? Why?
Among Niagara’s greatest strengths are its natural beauty and abundant natural resources. However, climate change and unsustainable practices threaten to damage these assets in years to come, and transform the landscapes we currently take for granted. Protecting the land we live on is an important factor in preserving everything we’ve already achieved here in Niagara, at every level. Without fertile land to live and grow on, safe water to drink, and a healthy and balanced ecosystem, so many other issues either become bigger problems, or fall entirely by the wayside. Following Maslow’s Hierarchy of Needs, we need to ensure our foundations remain in place for generations to come.
What, in your view, is the most significant issue/opportunity facing our community?
I would want to work with an organization that is on the ground floor of creating real and sustainable solutions to the climate challenges ahead.
As someone who works in marketing and communications, the immediate thought might be to assist them via a marketing campaign in order to raise awareness about what they’re doing, but I would want to go a step further. I would like to be part of the team that is physically implementing those strategies, as well. I believe in leading by example: raise awareness, yes, but do it by showing everyone the solutions, and how you’re implementing them. This promotes the belief that it CAN be done, that other people can do it, too, and that we can believe in the difference it will make.
In your view, what’s the most important attribute of a leader?
The most important attribute of a leader is the ability to honestly listen to the needs and feedback of your community, and execute strategies based on that feedback in the way that will be of most benefit to the most people.
What individual attributes do you hope to develop or expand upon?
Listening and responding to feedback is already a strength I have developed, but I would like to build on my ability to strategize based on what I’ve learned, and make that feedback actionable.